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Freelance Journalist & Editor

Mandy_Carr photo.jpg

I’m passionate about helping people and businesses live sustainable lives. With over 8 years of experience as a journalist, editor, and communications professional, I have delved into various subjects, including entertainment, lifestyle, tech, sustainability, STEM education, and fashion. I have a proven ability to create content strategies that resonate with diverse audiences and drive significant growth in all of these spaces.

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Current Projects: 

 

  • Freelance Writer, The Cool Down: I communicate complex topics in an accessible way and empower others to take action. I cover everything from fashion and entertainment sustainability to climate news to trending sustainable social media. 
     

  • Co-Chair, Sierra Club Atlantic Chapter’s Environmental Education Committee: I launched a multimedia environmental activism book club for high school students to discuss and learn about climate issues.
     

  • Editorial Director, Sierra Club’s NYC Group Newsletter:  I’m also spearheading the transition of the newsletter to a digital format to engage more members. 
     

  • Senior Writer, JanSport Blog, Masthead Media: I produce shoppable content for the retail site, integrating product placements to enhance brand visibility and drive revenue growth. I pitch and write engaging lifestyle, pop culture, fashion, and wellness articles that resonate with the Gen-Z audience. This includes a piece for JanSport's special collection, resulting in a top 5 ranking for driving customer referrals and top 10 overall performance in Q3.

 

Experience: 

 

  • Network TV Beat Editor, Screen Rant: I developed the content strategy for Network TV Beat and conducted SEO research, trend analysis, and optimization. I also generated weekly analytics reports and presented insights to the Head of Features. The Beat consistently had top-performing articles, with over 100,000 views. 
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  • Senior Writer, Fandom Charities: I forged valuable relationships with publicists, securing coveted interviews in press rooms, including a one-on-one interview with Benedict Cumberbatch. I interviewed the cast of Riverdale, Arrow, The Flash and more at San Diego and New York Comic-Con, ensuring timely and engaging coverage.
     

  • Communications Manager, New York Academy of Sciences: I identified an untapped opportunity to engage the student member community. I did this by spearheading the launch of the Academy's Instagram account, fostering a vibrant online space, and achieving 1000 percent growth within a year. I also championed the student members by showcasing their work through articles on the website, which contributed to a 50 percent increase in STEM education article views driven by social media and editorial strategies. In addition, I elevated the STEM education newsletter, achieving a 30 percent increase in monthly clicks by creating more engaging copy and implementing an editorial calendar. I also contributed to the Academy's magazine with a piece on fashion sustainability and other articles about the student members’ accomplishments. 
     

  • ​Managing Editor, New York City Wired and Bold TV: Contributed to the success of two start-up ventures, including managing freelance writers and editorial calendars. â€‹
     

  • Founder & Editor, Primetime Addiction: I maintained a TV show blog for over 11 years. I talked my way onto the PaleyFest red carpet and secured interviews at other events like the Tribeca TV Festival. I interviewed actors from Gotham, Younger, Madame Secretary, and more. I also achieved 18.6 percent audience growth through consistent posting, implementing data-driven content strategies and live-tweeting. 
     

My versatile background enables me to thrive under pressure and adapt quickly to new challenges, whether thrown into a TV show press room for the first time or launching an Instagram account with limited experience. My analytical skills have also helped me thrive. I’ve grown websites, social platforms, and newsletter audiences through analytics-driven strategies. I believe in the power of experimentation and data-driven decision-making to deliver impactful results across industries.

 

If you are a sustainable brand or organization and want your content to inspire action, contact me for opportunities. 

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